Tempting the Reluctant … and Winning Back the Disaffected

The 2016 National Conference Exploring Audiences for Audio Description, in Theatre, Cinema, Galleries and Museums

Date: Monday 14 March

Time: 10am – 5pm

Venue: Birmingham Hippodrome

The Audio Description Association is holding the first National Conference on Audio Description since 1997, exploring why audiences attend audio described events across the country, why they don’t, and what venues can do to increase audiences for audio described plays, films, exhibitions and collections.

Panels of “Audio Description Newbies” will be giving their honest opinions as to why they don’t attend audio-described events; alongside those who have tried it and not come back, and those who are aficionados, who enthuse about the ways audio description has changed their cultural lives. A recent attender at a Mind’s Eye audio description of Wicked enthused – “it’s made all the difference to me. I would have missed so much without it! I’m so glad I made the effort to come!”

Lively debate will focus around issues of perception, programming, provision, pricing, new technologies and quality of the audio description experience.

The Conference is relevant for:

  • Marketing, Programming and Front-line Staff at Venues and Theatre Companies providing Audio Description
  • Audio Description agencies
  • Individual Describers
  • Audience Development Agencies and consultants
  • Organisations of and for Blind and Partially Sighted people
  • and all potential and current users of the service, across all art-forms.

The Audio Description Association is still welcoming expressions of interest from Audio description users and potential users who would like to be part of the panel.

Audio Description service providers and users will share models of good practice, confront the issues affecting attendance and get to grips with innovative and concrete strategies, to increase engagement, a sense of ownership, ticket sales, and ancillary income for venues.

The Conference is organised by the Audio Description Association, which exists to promote standards in Audio Description nationally, www.audiodescription.co.uk

Supported by Arts Council England www.artscouncil.org.uk

Sponsored by

Mind’s Eye www.mindseyedescription.co.uk

Scene and Sound www.sceneandsound.co.uk

Sightlines, www.sightlines-audio-description.org

The Audience Agency www.theaudienceagency.org

Vocaleyes www.vocaleyes.co.uk

Partner Organisation: RNIB www.rnib.org.uk

Conference fees:

Early Bird Rate (bookings received up to 31 January 2016)

Members of the Audio Description Association (ADA): £75 per delegate

Or for two ADA member delegates from the same organisation: £140

Non ADA Members: £95 per delegate

After 31 January 2016: £95 per delegate

Or for two delegates from the same organisation: £180

Fixed rate for people with disabilities: £60 per delegate, which includes 12 months’ ADA Membership

For more information please contact office@audiodescription.co.uk

or Anne Hornsby, email: mindseyedescription@gmail.com

07889 232438.